INSA collaboration with Pepsi Max

We tend not to plug any commercial stuff on this site but we are happy to do this time since the end result is pretty kick-ass.

About

Pepsi MAX asked people to tell them about the Pepsi Max Cherry and then got artist INSA involved in order to bring to life their words and opinions – we will focus here on the animated GIF outcome and not on the taste of that drink 🙂

British musician Charli XCX made the soundtrack for this animation

How they produced the video below?

A 360 degree camera rig was built around the installation using 90 cameras, allowing every angle of the art to be captured simultaneously.

Each artwork was painted twenty four times over, layer upon layer, so they would animate when put together using stop motion.

Millions of people have watched the video now. That is part of what speaks to youths about such collaborations, INSA tells Marketing: “The young people that are Pepsi’s audience are so used to engaging with things so flippantly and getting instantaneously satisfaction, but knowing that that instant took a whole load of time and effort to make gives that human element within the digital stuff.”

This form or art is called “Gif-iti”, Gif- what sorry?

In this other video below, INSA tells us about how what it’s called GIF graffiti (“Gif-iti”) came about and shows us the “behind the scenes” of another project he was involved with involving a satellite from space.

If you cannot be bothered to watch the video, here is how “Gif-iti” is created – GIF-ITI is made via a laborious physical process involving numerous layers of painting and meticulous planning.

Starting where most artwork ends, GIF-ITI entails photographing each layer the artist paints by hand. These images are then uploaded and overlaid to create the final piece, a looping GIF file which comes to live when released to global audiences online.

Read more on Insa & GIF-iti

TRXTR new show "Lucked Up" at Get Up gallery

TRXTR | Art-PieUK based artist TRXTR has a new show but this time in the United States and precisely in Las Vegas. The artist’s work touches on social and moral issues. TRXTR is true ti his style where photography is cleverly mixed with painting through a bunch of techniques

It is difficult not to feel anything when looking at the artist’s work –  his work is often disturbing or disconcerting which makes atmospheres transpire to which the viewers ultimately react to it.

From the gallery “Concerns about exploitation, globalization and corruption appear over and over again, but the tone is ambivalent. He is not preaching to us, but reproducing some of the sickly sweet images of commercialism in a way that it is genuinely hard to tell if he is celebrating them or railing against them.”

From the artist “The luck of being born pretty, rich, handsome, gifted and in the majority is real luck in this world. For the rest there is Vegas and its clones where in the nano second before you’re screwed you can imagine what it’s like to be in the one percent.”

There is a twist at the opening  night, TRXTR tells us about it – all purchases made inside of Get Up Gallery will be eligible for the “Fifty Buck Chuck” promotion. Each purchaser will get a chance to roll a dice. The number that is rolled will be multiplied by $50, and the discount will be applied to the piece purchased. This opportunity to save up to $300 will only be available on the evening of the opening.

TRXTR | Art-Pie

‘LUCKED UP’  the exceptional Trxtr solo show at Get Up Gallery in Vagas opening on 7th September 2012 from 7:00pm-11:00pm

When: 7th – 29th September.

Where: Get Up Gallery, 520 Fremont Street , Las Vegas , NV 89101 .

www.getupgallery.com

TRXTR Official Website
www.trxtr.com

Dale Grimshaw’s Pride & Prejudice new show at WellHung gallery

Dale Grimshaw street art on Chalk Farm London | Art-Pie
Click to enlarge

Dale Grimshaw‘s Pride & Prejudice new show at WellHung gallery was one of these shows you do not want to miss.

As soon as we got the email about it, an entry in the calendar was penciled to attend the Private View.

We had already been to some of Dale Grimshaw’s shows as well as seen a few murals throughout London so we could not wait to see what this new works will be all about.

As you step in the gallery, they are all looking at you, even stare at you. “They” are the indigenous people, mostly from Papua New Guinea, Dale Grimshaw, quite recently, has become involved with the political struggle to free West Papua from Indonesian occupation which he thinks aren’t covered enough in the medias.

More recently, Dale has become involved with the political struggle to free West Papua from Indonesian occupation. This bitter and hard fought struggle is rarely reported in the West and through his work, Dale has been supporting Benny Wenda, the campaigns leader and long term champion Peter Tatchell, in raising awareness in the UK.

[] WellHung galllery

 

 

Dale Grimshaw Pride & Prejudice show at WellHung gallery | Art-Pie
Click to enlarge

Dale Grimshaw Pride & Prejudice show at WellHung gallery | Art-Pie

The activist aspect of the new set of artworks obviously means a bunch of political messages and symbolic can be observed throughout but what we really also appreciate – beyond the apparent technical painting skills-  it is the juxtaposition of two cultures, the  Western society – we are convinced that it is Shoreditch you can see in the background of the piece just above) and the Papua New Guimes where the indigenous depicted in Dale Grimshaw’s set of works.

Dale Grimshaw Pride & Prejudice show at WellHung gallery | Art-Pie

It was a delight to see again Dale Grimshaw’s mastery in the flesh. We are glad to see him engaged him for a cause and can definitely tell that by doing so, his style has become less dark than his last show – “Moreish” at Signal gallery we attended. What you will also find out by reading our review of that show, is that the technic does not seem to have evolved as much.

A must see-show. Runs until the 13/05/2017.

A glow in the dark skate park

Otro by Koo Jeong-A | Art_PieWe all like when art means having fun, don’t we? How about then if you could skateboard on a sculpture and even better glow-in-the-dark skate park? Yes you would or at least you would support the concept.

The concept is out there in fact and in France precisely. Korean artist Koo Jeong-A has come up with a solution. The structure is called Otro, and is made from green phosphorescent concrete (how cool is that) so it gives off a radioactive glare at night. It is composed of different bowls, a cradle and three tunnels. See pictures below.

Koo Jeong-A invites anyone to share the physical and sensorial experience of her sculpture/skatepark. With OTRO, Koo Jeong-A tries out the fragile visibility of the artwork, its discrete appearance that tests our perception, obliging you to discover with patience the artwork’s essence. So if you are on holiday in France near Limoges, make a stop for Otro, you’ll like it.

Exact location: Lac de Vassivière | 87120 Beaumont-du-Lac, France | View the location on Google maps

Go onto the www.escaut.org website to find out more about the OTRO project

Otro by Koo Jeong-A | Art_Pie

Otro by Koo Jeong-A | Art_PieOtro by Koo Jeong-A | Art_Pie

Otro by Koo Jeong-A | Art_Pie

Look Damien Hirst, I bet you have not done that

Damien Hirst must be used to getting all sort of good and bad criticism by now and although he has got simultaneous show all over the world right now and therefore is regarded as a major player in modern art, I can’t help to think that his latest spots series does not deserve all the fuss currently going about it.

What best to describe how I feel that this street art piece “lazy”. No need to say more.

Photo by Laurence Billiet
Seen on Vandalog

LAZY

Edward Akrout ‘First Impression’ show at Hoxton hotel

Edward AkroutBest known for his roles in high profile TV series and films including; Mr. Selfridge, Midsomer Murders and The Borgias, actor Edward Akrout has kept his talent as an artist hidden from the public eye.

This was until recently, when he presented his debut solo exhibition at Café Royal in March to an enthusiastic crowd of gallerists, collectors and VIPs.

A big step in the art world

Akrout admits that even though he is capable of handling the daily rejection and criticism he faces as an actor, the idea of showing his art to the world terrified him. This autumn Akrout will exhibit a suite of new drawings and paintings titled ‘First Impression’ at The Hoxton, Shoreditch, offering visitors an insight into the world of Edward Akrout.

Emotions and studies in France

There is an unmistakable connection between Akrout’s two chosen disciplines, for as an actor his job is to inhabit different emotional states, and as an artist he has an uncanny ability to capture in only a few strokes of the brush or pen, the fleeting emotions and personality traits of characters he comes across on his travels in London, Paris and New York.

Born to a Franco-British mother and Tunisian father, 32-year-old Akrout grew up in France, studying philosophy at The Sorbonne and theatre at Le Cours Florent in Paris, and then spending time at the National Institute in Bucharest. He left Paris for London when offered a place at the prestigious London Academy of Music and Dramatic Art. Akrout’s philosophical and theatrical training is evident in his expressive, psychological studies of the eclectic characters he encounters.

'Blue Man' by Edward Akrout | Art-Pie

WHAT – ‘First Impression’ by Edward Akrout
WHERE – The Hoxton, 81 Great Eastern Street, London EC2A 3HU | United Kingdom
WHEN – 2 Oct 2015 — 1 Jan 2016

First seen on WSIMAG

This is England 2010: quirkiness on Bayswater road

this-is-england-2010-takeshi-mazdakes-9

Creativity is something to promote whenever you can, quirkiness is always something that will please the eye and mind of someone looking for something different. Takeshi Mazdakes is certainly one of these artists pushing the boundaries and being after something unique. He might just be achieving this with his exhibition ‘This is England 2010’. Continue reading This is England 2010: quirkiness on Bayswater road

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