Looking down as usual when I am on my way to the office, I must have heard them calling on me that day. I looked up that morning. One was proudly sat down on a wooden pillar while another little man and a woman had found refuge in small cavities of what looks like a very depraved wall. But they were all very glad, I spotted them as so many by-passers never do, they told me.
At first I loved them but was also eager to know what the hell these little characters were all about. After a what seemed to me a long chat, I did not know more than before I talked to them. What I knew for sure is that they were over the moon that someone took them out of their boredom by spotting them.
Slightly puzzled by this encounter, I was trying very hard to remember whether I had seen these guys elsewhere when right there in front me, was another little worker but this time amongst the display of some kitchen and bathroom furniture shop on Clerkenwell road. I was stunned and started to believe they were either following me or spreading all around.
I decided to step in the shop and find out once for all…
These little workers are actually part of an advertising campaign to increase awareness about the imminent opening of a new DOMUS shop on Great Sutton street. DOMUS is speacialising in tiles. Representatives have been around shops in Clerkenwell and gave away these little figurines to scatter around willing shopkeepers’ shop windows as well as right on the street nearby the new store.
Whatever this is, street art used in advertising, this is a genius idea and if the guys at DOMUS had in mind to get people to find out and talk about these guys, well they got it right. Look above, I mentioned three times their brand in this blog post and are about to insert a link about their new shop which is about to open. Clap, clap, clap.
Read more about the new DOMUS shop (might be of interest to you, huh?). Find out what they look like with photographs below.