3D technology which once was promised to succeed (back in the 80s) completely disappeared (or almost) as a medium for any artistry around but this is changing. 3D movies have been a regular hits at the Box Office while 3D gaming is booming.
3D and dance?
Meet Adrien M and Claire B, pioneers in embracing and using multimedia in their choreographies, present us with a fascinating and reactive projection-mapped performance. The Movement of the Air, now a video, is bond to bend they way you usually looked at dance.
How does it work?
Collaborators Rémi Boissy, Farid-Ayelem Rahmouni, and Maëlle Reymond manipulate tornadoes, columns of smoke, and lively geometric shapes in real time.Unlike normal projection mapping, which relies heavily on pre-planning a show to fit every contour and crevice of a surface, Adrien M and Claire B let shapes and patterns emerge in response to the people on stage.
Plus the dancers move to the rhythm of live music, adding one more layer of irreplicable humanity to the show.
I still don’t get it, pls clarify
No one better than the artists themselves may be able to shed some light on the technicality of the use of 3d and dance. Here is what they said to The Creators Project
The set is inhabited by a 3 face structure: two vertical panels of white gauze and a white dance oor are asymmetrically combined to create an immersive projection system. This « living light » is produced by video projectors and generated in real time by a set of algorithms.
It is a mix of control room operated human interventions and onstage sensors data that outlines a precise writing of motions and generative behaviors. They are generated according to physical models and therefore remind everyone of their own real life experience and imaginary of motion.
We tend not to plug any commercial stuff on this site but we are happy to do this time since the end result is pretty kick-ass.
Pepsi MAX asked people to tell them about the Pepsi Max Cherry and then got artist INSA involved in order to bring to life their words and opinions – we will focus here on the animated GIF outcome and not on the taste of that drink 🙂
British musician Charli XCX made the soundtrack for this animation
How they produced the video below?
A 360 degree camera rig was built around the installation using 90 cameras, allowing every angle of the art to be captured simultaneously.
Each artwork was painted twenty four times over, layer upon layer, so they would animate when put together using stop motion.
Millions of people have watched the video now. That is part of what speaks to youths about such collaborations, INSA tells Marketing:“The young people that are Pepsi’s audience are so used to engaging with things so flippantly and getting instantaneously satisfaction, but knowing that that instant took a whole load of time and effort to make gives that human element within the digital stuff.”
This form or art is called “Gif-iti”, Gif- what sorry?
In this other video below, INSA tells us about how what it’s called GIF graffiti (“Gif-iti”) came about and shows us the “behind the scenes” of another project he was involved with involving a satellite from space.
If you cannot be bothered to watch the video, here is how “Gif-iti” is created – GIF-ITI is made via a laborious physical process involving numerous layers of painting and meticulous planning.
Starting where most artwork ends, GIF-ITI entails photographing each layer the artist paints by hand. These images are then uploaded and overlaid to create the final piece, a looping GIF file which comes to live when released to global audiences online.
When I first saw these pictures by photographer Jean-Paul Bourdier, I was completely amazed by the clever compositions and juxtapositions and even more by the colours which shine in front of your eyes.
My immediate second thought was that these must be digitally manipulated but I was glad to find out that they do not appear to be, the models used here would get body painted.
What a superb piece of body art mixed with photography these are.
All the pics below were taken in the deserts of West America with an analog camera. You can find more of these body paintings photography in his book entitled Bodyscapes
About the author
Jean Paul Bourdier is the author of Leap Into The Blue, Bodyscapes (introduction and dvd by Trinh T. Minh-ha), co-author with Trinh Minh-ha of Vernacular Architecture of West Africa, Habiter un monde, African Spaces and Drawn from African Dwellings. Production designer of seven films and co-director of two films directed by Trinh T. Minh-ha.
Awards include Guggenheim, American Council of Learned Societies, NEA, Graham, UC President’s Humanities, and Getty. Professor of design, drawing and photography in the department of architecture at UC Berkeley.
SCOPE, an international art fair, is under way now until this Sunday 6/12 and along with scores of people, it brings out fresh new talent such as Sam Cannon.
Sam Cannon, 23, is a graduate of the Rochester Institute of Technology and a digital media artist living in New York City. Cannon’s work exploring the innovative space between video and still photography has been bolstered by her significant presence on Tumblr. Through this influence, Cannon has been asked to lend her vision to brands like Gap, Veuve Cliquot, and Nike, as well as an anti-bullying campaign, musician Vic Mensa, and New York Fashion Week.