Tag Archives: INSA

INSA collaboration with Pepsi Max

We tend not to plug any commercial stuff on this site but we are happy to do this time since the end result is pretty kick-ass.

About

Pepsi MAX asked people to tell them about the Pepsi Max Cherry and then got artist INSA involved in order to bring to life their words and opinions – we will focus here on the animated GIF outcome and not on the taste of that drink 🙂

British musician Charli XCX made the soundtrack for this animation

How they produced the video below?

A 360 degree camera rig was built around the installation using 90 cameras, allowing every angle of the art to be captured simultaneously.

Each artwork was painted twenty four times over, layer upon layer, so they would animate when put together using stop motion.

Millions of people have watched the video now. That is part of what speaks to youths about such collaborations, INSA tells Marketing: “The young people that are Pepsi’s audience are so used to engaging with things so flippantly and getting instantaneously satisfaction, but knowing that that instant took a whole load of time and effort to make gives that human element within the digital stuff.”

This form or art is called “Gif-iti”, Gif- what sorry?

In this other video below, INSA tells us about how what it’s called GIF graffiti (“Gif-iti”) came about and shows us the “behind the scenes” of another project he was involved with involving a satellite from space.

If you cannot be bothered to watch the video, here is how “Gif-iti” is created – GIF-ITI is made via a laborious physical process involving numerous layers of painting and meticulous planning.

Starting where most artwork ends, GIF-ITI entails photographing each layer the artist paints by hand. These images are then uploaded and overlaid to create the final piece, a looping GIF file which comes to live when released to global audiences online.

Read more on Insa & GIF-iti

Opening night of Cape and Cowl exhibition at Kachette

A quick stop at home to drop our bags and off we went to Kachette in Shoreditch for the Press launch night of the latest show curated by Moniker Projects front man, Frankie Shea. We were thrilled for the invite and looked forward to seeing the artworks in person after reading about it.

In a nutshell – the exhibition reimagines the Caped Crusader’s iconic Cape and Cowl headpiece. WB Games UK has teamed up with twenty contemporary artists and celebrities to celebrate the launch of Batman: Arkham Knight.

More pictures can be found below the article 

Batman : Arkham night | Art-Pie
By INKIE

Immediately upon entering this disused tube station you are struck by the iconic silhouttes of Batman. Or rather the Batmen! Lined up across the whole length of Kachette and its brick archways are tall and imposing figures. We started the tour…

Each were unique but some replicas stood out from others, such as the ones by INSA, INKIE or CYCLOPS… but we’ll let you decide and report back onto here. Below you will find full details of the artist line up, as well as information about the show.

Batman : Arkham night | Art-Pie
A view of some of the replicas

Featuring artists Nancy Fouts, Lauren Baker, Hayden Kays, Inkie, Pam Glew, INSA, The Connor Brothers, Zeus, Matt Small, Jon Burgerman, CASE, CRASH, Cyclops, Kid Acne, Logan Hicks and Pure Evil and celebrities from the worlds of TV, film, music and fashion, such as Jonathan Ross, Noel Clarke, Eliza Doolittle and Jodie Kidd.

WHAT – The Batman: Arkham Knight Cape & Cowl Exhibition
WHERE – Kachette, 347 Old St., Shoreditch, London, EC1V 9LP (nearest stations Liverpool Street, Old Street & Shoreditch High Street)
WHEN – Tuesday 23 to Saturday 27 June – 11am to 9pm and Sunday 28 June – 11am to 5pm

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